Proposed Topic

As we know, at present the market hot item 1Malaysia products. Government made ​​numerous advertisements for this product to expand the market for these goods. 1Malaysia is not just a product, but there are also people of Malaysia shop. The question is whether the product is able to win the hearts customers? Whether the products have good quality?

Title: 
Customer Perception towards Promotion and Advertising 1Malaysia’s Product at Kuching.

Research Purpose: 
To identify factors that affect customer’s perception towards 1Malaysia’s product at Kuching.

Type of Research: 
“Correlation Study” Does promotion and advertising affect customer’s perception to buying product?

Research Question: 
1. What factor that influence customer buy 1Malaysia product? Does they satisfy with that product?
2. What factor that affect customer perception towards this product?
3. Does customer aware this product by advertising tools?

Extant Interference Research: 
Regular promotions and advertising will affect customers' perception of the product in the supermarket. Does the customers aware of products trough the promotion and advertising tools?

Setting/location: 
At supermarket Kuching / interview and survey

Unit Analysis: 

individual that used 1Malaysia’s product and household (income below RM3000)

Identified Variables: 
1. Independent variables: Customer Perception
2. Dependent variables: 1Malaysia Product, Promotion and Advertising tools.